Category — Marketing

(Originally published on: dx3canada.com)

President Obama’s July Twitter Town Hall meeting allowed him to connect with an entire country while dialoguing with individuals and it all happened live. Obama received over 70,000 tweeted questions, many of which came from people on mobile devices. Near the end of the event, tweets were answered in near real-time.

The ability to overcome limits of space and time to reach individuals wherever they are is the power of live social chat. Many organizations are already doing live webinars and video events, and they are realizing that making their events interactive allows them to reach more customers and impact larger audiences.

Live chat also gives credibility. Obama’s live broadcast helped him to seem unrehearsed, lending trust and authority to not only his words, but also to himself. In short, it elevated his brand.

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