Category — Ideas

Social networking sites have enjoyed amazingly explosive growth since starting to take off around 2004. The current leaders of the pack, Facebook and MySpace, have gained such combined prominence, that it’s very surprising to meet someone who ISN’T a member of one of these networks.

Today, everyone and their mother is going “social”, from blogs about cat pictures to long-time internet and software giants like Yahoo, Google, and Microsoft.

So what’s making this phenomenon tick? I’d like to suggest that communication is at the heart of the shift toward social applications and the social internet.

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